"About Goodwin's Organic Foods & Drinks"
"Martin Goodwin, a third generation grocery retailer, saw a real need to help people improve the quality and length of their lives by providing the most whole and pure Organic foods and drinks available.
There were some challenges to overcome, including sorting out the clutter of terms surrounding foods: Antibiotic free. Organic. All natural. No hormones. Locally grown.
All of them have their benefits. Unfortunately, when most people hear or see “natural” or any number of the other terms, they assume “Organic” as well. Not so.
After months of visiting a number of “health food” stores and “natural markets” Martin thought, “It would be great to walk into a market with the assurance that everything in the store is certified Organic. No checking labels. No concerns that part of what you’re enjoying on a break between classes or bringing home to your family that evening is going to be laden with contaminants.”
Goodwin’s Organic Foods & Drinks was born. More than a store, Goodwin’s is committed to creating a community dedicated to enjoying life – at the market and online – and we invite you to be a part of it. There’s more information in the Community and Membership sections, so take a look at each of them. You’ll see that what we’re ultimately committed to is your health and wellbeing; helping you to vitalize your living. We’re glad you’re here, and look forward to visiting with you in person at the lounge in the market."
You know what I love about this store? The people that work here (well, MOST of them) and the owners, are actually genuinely NICE people and who actually give a shit about their customer's. This leads me into my next point.
I've been trying to break "into" selling my desserts in stores (mostly due in part to a personal vendetta I have with earth cafe) and making it affordable to people. Personally, when I'm out and see some raw dessert that looks interesting...i'll usually pick it up and (obviously) check the price. Most of the time it's going to be well over $5.00, and it's going to be some dinky ass, piece of shit, my rabbit makes turds bigger then that, portion. I've been pedaling my raw desserts to pretty everyone that works at this store, just because I figured..if I was going to start somewhere...why not here? I'm totally down with supporting family run businesses.
Blah blah blah..one thing lead to another, and the next thing I know, i'm walking around with the owner's wife who's asking me if i'd be interested in selling my raw desserts there.
um...NO FUCKING SHIT I AM!!! HOLY HELL YES!!! JESUS TITTY FUCKING CHRIST I LOVEEE YOU FOR ASKING ME!!! I didn't actually say that....but I imagine it would've been pretty hysterical if I had (the owner's are like, hardcore religious) haha...
So today was the official "first" day of my products being on the shelf for sale. PRETTTTYYYY EXCITTINGGG!
I'm trying not to get TOO excited though, since the demographics are way more different out here in san bernardino...you ask people if they'd like to sample something vegan and THAT'S extreme for them...let alone RAW vegan...
I was out putting samples next to my desserts (intentionally RIGHT NEXT to earth cafe's sample sized $7 cheesecakes, MWAHAHA) and some lady grabbed one and said, "how many CALORIES are in this?"
I then proceeded to explain the concepts of raw vegan foods, and how your body utilizes whole, organic raw food, much differently then processed, packaged food...needless to say (her cart was filling with 100 calorie cheese snack packs and gummi fruit snacks.) she wasn't very convinced..and walked away, disappointed by the fact that these desserts weren't blasted enough to a point where they'd be less then 50 calories each.
If you look closely, you'll notice a few things. 1. my raw brownies are being sold $4.00 a pop...the pies (I did the pumpkin pecan) are going for $4.50 2. earth cafe's dinky sized cheesecakes cowering underneath mine 3. my sad attempt at packaging and labeling, since I had literally NO time to get proper tags made in time.
At first they wanted to sell my pies for $6.75 a piece. Nope, won't do it. "But you'll make more money." Don't care...I'll worry about making more money when i'm actually in DIRE need of it...which i'm not at the moment..also...it's a new product, and I don't want to scare people off by trying to market something they're ALREADY if-y about at a higher price...not higher then earth cafe..but still high compared to what they can get a junk cheesecake for. It's just not fair. I want people to be able to taste and SEE that raw vegan food isn't "weird" or just all about salads and fruit (even though, let's face it, it probably SHOULD BE, haha) I guess it just boils down to caring about people, and their health.
"cold pressed espresso pie...organic coffee +dessert=magic"
This is going to sound REALLY weird...but, okay...so I was out running around trying to get desserts stocked, and this little kid was crying hysterically...like, you would've SWORN her mom smacked the shit out of her when no one was looking, because seriously..her face was BEET red.
So while i'm running back and forth, I eat shit and trip over some stupid extension cord left out on the floor...SHIT HURT SOOO BAD! And what happens? Well, aside from a pathetic attempt at trying to look "suave" while falling, and saying as I got up "yeah, I totally meant to do that..now don't go and try to jock my moves you boo boo motherf'ers."...the little kid starts laughing SO LOUD!
I get up, brush myself off, and she starts looking sad again.
BAAANGGGG. RIGHT INTO THE FUCKING WALL.
only this time, completely intentional....she starts laughing again. Ah, music to my ears (well, opposed to her screaming bloody hell anyways).....i'm not quite sure WHY most children find violence, or self-inflicted harm humorous (okay..probably for the same reasons WE do..but come on, they're kids! that type of humor shouldn't develop until at LEAST 10 years old) but because I give a shit about people more then I do about myself, I happily threw myself into the wall, and other various hard surfaces, a few more times for her amusement. "look at the crazy girl mommy, she's funnnnny!"
yeah, funny looking! ohh, self-burn.
Well, it's time for me to relax (i.e. strip down and watch the food network with some blueberry coconut ice cream) Cross your fingers for me that my desserts do well! I know i'd have no problem selling them in LA, or Orange County...but you know...you have to start somewhere right?
ALSO...don't eat more then 5 figs in a sitting. Seriously. I had to leave lecture twice because I got the mean shits from eating so many of them. AHAHA. not that you needed to know that, but now you do...so deal with it. :]